Puma is the main sponsor of the Israel Football Association (IFA), which includes football clubs based in illegal Israeli settlements on stolen Palestinian land. All Israeli settlements are considered war crimes under international law.
As one of the world’s top athletic apparel makers, Puma’s sponsorship brings international legitimacy to the IFA and helps maintain its direct involvement with violations of human rights and international law off the field.
More than 200 Palestinian teams have called on Puma to end its support for Israel’s military occupation by terminating its sponsorship deal with the IFA.
BOYCOTT Puma until they end their sponsorship of Israeli Apartheid.
Israeli settlements are illegal land grabs that form an integral part of Israel’s occupation infrastructure - pushing indigenous Palestinian families off their land, robbing natural resources, and denying Palestinians their right of movement.
Israel uses sport and the IFA to sportwash its crimes against the Palestinians - Dont let Puma help them!
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This year’s Palestine Football Cup has been postponed indefinitely because Israel has denied permits for virtually all players from the winning team of the Gaza League to travel to the occupied West Bank for the finals. Just last week, Israeli forces raided a family football tournament in occupied East Jerusalem, preventing it from going ahead. Puma’s iconic leaping cat is profiting from Israel’s ever-expanding illegal settlement enterprise and its denial of basic Palestinian human rights.
Post the #BoycottPuma pledge online and support the 200 Palestinian sports clubs calling on Puma to end their sponsorship of the Israel Football Association and support for football teams in illegal settlements, on stolen Palestinian land!